Privacy Policy

Effective Date: 4/17/2026

This Privacy Policy explains how OxeFit, Inc, OxeAI, and our affiliated entities ("OxeFit," "we," "our," or "us") collect, use, disclose, and otherwise process personal information when you access or use our websites, mobile applications, software, products, AI features, and related services (collectively, the "Services"). It also describes the privacy choices and rights available to you.

By using the Services, you acknowledge that your personal information will be handled as described in this Privacy Policy and our applicable terms.

1. Scope and Role

OxeAI is an AI web and mobile application based personal assistant service used to track and guide user wellness essentials. Our Services are designed for general wellness purposes only and are not intended to provide medical advice, diagnosis, or treatment. This Privacy Policy applies to personal information processed through the Services, including information collected online and through connected features, integrations, communications, and support interactions.

For purposes of applicable privacy laws, we generally act as the organization responsible for determining how and why your personal information is processed. In some cases, we may process information on behalf of another entity, in which case that entity's privacy terms may also apply.

Residents of certain U.S. states and individuals in other jurisdictions may have additional rights described in the sections below.

2. Personal Information We Collect

We collect information in several ways: directly from you, automatically through your use of the Services, from connected products or accounts, and from other third parties you authorize or that lawfully provide data to us.

A. Information You Give Us

Registration and account details. When you create an account, subscribe, or otherwise register for the Services, we may collect information such as your name, email address, telephone number, username, password, date of birth, and similar account identifiers.

Profile and preference information. We may collect information you choose to add to your profile or settings, such as a profile image, any aliases, fitness or wellness goals, experience level, preferences, body metrics, and other optional user-submitted details.

Contact information from your device or social platforms. If you choose to sync contacts or similar address-book information from your device or a third-party account, we may use that information to help you find people you know or invite others to the Services.

Support and communications. If you contact us, submit a request, participate in a survey, respond to a questionnaire, or otherwise communicate with us, we may collect the contents of those communications and any information you provide in connection with them.

B. Information We Collect When You Use the Services

User content and submissions. We may collect content you create, upload, transmit, or display through the Services, including messages, voice interactions, comments, images, videos, notes, plans, logs, prompts, AI interactions, and other content you choose to share.

Activity, training, and wellness data. Depending on the features you use, we may collect information relating to physical activity, exercise, performance, training, nutrition, recovery, habits, routines, and wellness. This may include date and time of activity, duration, distance, speed, pace, movement patterns, workout type, repetitions, exertion, device metrics, hobbies, and similar information. Where you choose to provide or connect such data, it may also include heart rate and other health-related or biometric-adjacent information.

Location information. Some features may require access to location data, including precise geolocation, such as for GPS-enabled tracking, route mapping, or location-based recommendations. You may also provide location information indirectly through content you upload or metadata generated by your device.

Usage and interaction data. We collect information about how you interact with the Services, such as log-in events, pages viewed, features used, clicks, searches, settings, referrals, engagement with communities or challenges, and interactions with other users.

Generated insights and performance indicators. We may create derived insights, analytics, trends, and scores based on the information you provide or generate through use of the Services. These outputs may be used to provide feedback, visualizations, predictions, or recommendations.

Device, technical, and log data. We may collect device identifiers, IP address, browser type, operating system, mobile carrier, app version, crash data, timestamps, language settings, referral URLs, and similar diagnostic or technical information.

Purchase and transaction information. If you make a purchase, subscribe, or complete a transaction through the Services, we may collect transaction details such as product purchased, subscription tier, billing country, renewal status, and limited payment-related details. Full payment card data is generally processed by our payment vendors and not stored by us.

C. Information from Other Sources

Connected apps, wearables, and services. If you connect third-party accounts, wearables, or apps, we may receive information from those services consistent with your settings and permissions. This can include workout information, health-related metrics, step counts, sleep data, heart rate, HRV, VO2 max, or similar data elements.

Single sign-on and linked accounts. If you signup or sign in using a third-party login provider, such as Google or Apple, we may receive profile and authentication-related information associated with that account.

Service providers and research tools. We may receive data from vendors that help us operate the Services, conduct surveys, analyze usage, detect fraud, or improve performance.

Other users. We may receive information about you from other users, such as when they tag you, invite you, message you, comment on your content, or otherwise share or interact with your profile or shared activity.

Affiliates and corporate entities. We may receive information from companies under common ownership or control where permitted by law and where relevant to the operation of the Services.

3. How We Use Personal Information

We use personal information for the purposes described below, consistent with applicable law.

A. To Provide and Maintain the Services

We use personal information to create and administer accounts, authenticate users, enable app functionality, process subscriptions, deliver requested features, support connected-device integrations, and provide the core Services.

B. To Deliver Activity, Wellness, and AI Features

We use information to record activity, display performance history, generate visualizations, provide summaries, support conversation analysis, and offer AI-assisted or machine learning-enabled features. These may include personalized feedback, content generation, recommendations, coaching-style assistance, anomaly detection, integrity protection, safety functions, and feature enhancements.

Depending on your settings and the feature involved, this processing may use information such as user inputs, location data, activity history, or health-related information you choose to provide.

C. To Personalize Your Experience

We may use your information to tailor content, recommendations, challenges, prompts, suggestions, communities, or other features based on your preferences, profile, activity, and prior usage.

D. To Enable Sharing and Community Features

If the Services include social or community functionality, we may use personal information to facilitate user discovery, communications, shared content, leaderboards, communities, events, competitions, or similar interactive features.

E. To Respond to You and Provide Support

We use information to answer questions, troubleshoot issues, investigate complaints, fulfill requests, and provide customer support. In some cases, this may involve reviewing account activity or accessing technical logs associated with your use of the Services.

F. To Improve and Develop the Services

We use information to understand how the Services are used, diagnose technical issues, test features, conduct internal analytics, perform research and development, and improve product quality, reliability, and safety.

G. To Develop, Test, and Improve AI and Machine Learning Features

Where permitted by law and consistent with your settings, we may use information to build, refine, evaluate, maintain, or improve AI and machine learning features used in connection with the Services. When feasible and appropriate, we may use aggregated, de-identified, or otherwise privacy-protective datasets for these purposes.

H. For Marketing and Promotional Purposes

We may use information to send service announcements, newsletters, promotions, trial opportunities, feature updates, sponsored opportunities, and other communications that may be of interest to you, subject to your choices and applicable law.

I. For Advertising and Measurement

We may use cookies, pixels, SDKs, and related technologies to promote our Services, measure campaign performance, understand user engagement, and, where permitted, support tailored or interest-based advertising.

J. To Protect Users, Our Services, and Others

We may use information to maintain security, detect abuse, prevent fraud, investigate misconduct, enforce our terms and policies, moderate content, respond to safety concerns, and protect our legal rights and the rights of others.

K. To Comply with Legal Obligations

We may use and retain information as needed to comply with legal, tax, accounting, regulatory, compliance, or reporting obligations, and to respond to lawful requests or legal processes.

L. For Research and Public Benefit Initiatives

Where permitted by law, we may use information for research, analytics, or public-interest initiatives intended to improve user safety, health, wellbeing, accessibility, or community planning. In appropriate cases, this may involve aggregated or de-identified information.

4. AI and Automated Processing

Our Services include features that use artificial intelligence, machine learning, large language models, or similar technologies. These features may analyze information you provide, information generated through your use of the Services, or both.

We may use AI-related technologies for purposes such as:

• generating responses or recommendations,
• summarizing or organizing user inputs,
• identifying patterns or anomalies,
• improving safety, integrity, and fraud prevention,
• personalizing wellness, activity, or training guidance, and
• improving product quality and user experience.

We do not use automated processing to make decisions that produce legal or similarly significant effects on you unless expressly stated and permitted by applicable law.

If third-party AI providers are used to support our Services, your data may be processed by those providers under appropriate contractual and technical controls, subject to their role in delivering the functionality.

5. When We Disclose Personal Information

We may disclose personal information in the following circumstances:

A. Information You Choose to Share

Some information may be visible to other users or, depending on your settings, to the public. This may include profile information, content you post or share, community interactions, activity summaries, images, comments, or other materials you choose to make visible. Your settings and choices determine much of what is shared.

B. Vendors and Service Providers

We disclose information to service providers that support hosting, storage, analytics, payment processing, fraud prevention, customer support, infrastructure, communications, AI services, and similar business operations. These providers are permitted to use personal information only as necessary to perform services for us or on our behalf, subject to contractual restrictions.

C. Connected Third-Party Services

If you choose to connect your account with a third-party platform, wearable, application, social network, device, or login provider, we may disclose or receive information as necessary to enable that connection and the associated features. Information shared with third parties is governed by their own terms and privacy practices.

D. Partners and Sponsored Features

We may disclose information to event operators, challenge sponsors, co-branded partners, advertising partners, analytics partners, or similar third parties where needed to provide a feature you request, where you direct us to do so, or where otherwise permitted by law.

E. Corporate Affiliates and Business Transactions

We may disclose information within our corporate group for purposes consistent with this Privacy Policy. We may also disclose or transfer information in connection with an actual or proposed merger, financing, acquisition, reorganization, sale of assets, bankruptcy, or similar corporate event.

F. Legal and Safety Reasons

We may disclose personal information when we believe doing so is necessary or appropriate to:

• comply with applicable law, regulation, legal process, or governmental request;
• enforce our agreements, terms, or policies;
• investigate fraud, misuse, or security incidents;
• protect the rights, property, or safety of users, our company, or others; or
• prevent death, bodily harm, or other serious damage.

G. Aggregated and De-Identified Information

We may use, disclose, license, or publish aggregated, de-identified, or anonymized information for lawful business purposes, including analytics, benchmarking, research, planning, and product improvement, provided the information does not reasonably identify you.

6. Cookies and Similar Technologies

We and our partners may use cookies, SDKs, pixels, local storage, tags, log analysis tools, and related technologies to operate the Services, remember preferences, authenticate users, analyze traffic, measure performance, improve functionality, prevent fraud, and support advertising and marketing efforts.

These technologies may collect information about your device, browsing behavior, app activity, and interactions with content or advertisements.

You may be able to manage certain cookie and tracking preferences through your browser settings, device settings, cookie banner, or in-app controls. Blocking some technologies may affect functionality.

7. Your Privacy Choices and Rights

Depending on where you live, you may have certain rights regarding your personal information, subject to exceptions and verification requirements.

These rights may include the right to:

• know whether we process your personal information;
• request access to the personal information we hold about you;
• request correction of inaccurate personal information;
• request deletion of personal information;
• request portability of certain personal information;
• object to or restrict certain processing;
• withdraw consent where processing is based on consent;
• opt out of certain targeted advertising, sales, or sharing of personal information; and
• appeal certain privacy-rights decisions where applicable.

You may also be able to manage certain information directly within your account, including updating profile details, changing privacy settings, adjusting communication preferences, removing content, disconnecting integrations, or deleting your account.

Please note that deleting content or an account may not remove all copies immediately, and certain information may be retained as required by law, for security, auditing, dispute resolution, fraud prevention, or other legitimate business purposes.

Content previously shared with others or made public may remain visible in places outside our control, including third-party platforms, search engine caches, or user screenshots and copies made by other users.

To exercise privacy rights, please contact us using the information in the Contact Us section below.

8. Additional Information for California and Other U.S. State Residents

Residents of California and certain other U.S. states may have additional privacy rights under applicable state privacy laws.

Subject to applicable law, these rights may include:

• the right to know the categories of personal information collected, disclosed, sold, or shared;
• the right to access and obtain a copy of specific pieces of personal information;
• the right to request deletion or correction;
• the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising;
• the right to limit the use and disclosure of sensitive personal information in certain circumstances; and
• the right not to be discriminated against for exercising privacy rights.

We do not discriminate against users for exercising their privacy rights.

You may also authorize an agent to submit a request on your behalf, subject to identity verification and proof of authority.

If your browser or device sends an opt-out preference signal that we are legally required to honor, we will process it in accordance with applicable law.

9. Additional Information for Individuals in the EEA, UK, and Switzerland

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you may have rights under applicable data protection laws, including rights of access, rectification, erasure, portability, restriction, objection, and withdrawal of consent.

Legal Bases for Processing

Where required, we process personal information under one or more of the following legal bases:

• Contract: where processing is necessary to provide the Services or take steps at your request;
• Consent: where you have given permission for specific processing activities;
• Legitimate Interests: where processing is necessary for our legitimate business interests and those interests are not overridden by your rights;
• Legal Obligation: where processing is necessary to comply with legal obligations; and
• Vital Interests: where processing is necessary to protect someone's life or physical safety.

You may also have the right to lodge a complaint with your local supervisory authority.

10. Additional Information for Canada

If you are located in Canada, we process personal information in accordance with applicable Canadian privacy laws, including PIPEDA where applicable.

We collect, use, and disclose personal information for reasonable business purposes and with appropriate notice and consent. Depending on the circumstances, consent may be express or implied, except where otherwise permitted or required by law. You may withdraw consent, subject to legal or contractual restrictions and reasonable notice.

You also have the right to request access to and correction of your personal information, subject to limited exceptions under applicable law.

11. Children and Age-Restricted Use

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without authorization required by law. If you believe a child has provided us personal information in violation of applicable law, please contact us so we can investigate and take appropriate action.

If the Services are used by teenagers or younger users where permitted, we may apply additional privacy and safety protections consistent with applicable law.

12. Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, destruction, loss, alteration, or disclosure. These safeguards may include encryption, access controls, logging, monitoring, authentication procedures, and vendor oversight.

No system is completely secure, and we cannot guarantee absolute security.

13. Retention

We keep personal information for as long as reasonably necessary to provide the Services, fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and protect our interests.

Retention periods vary depending on the type of information, the sensitivity of the data, the reason it was collected, whether the account remains active, and legal or regulatory requirements.

14. International Transfers

Your personal information may be transferred to, stored in, or processed in countries other than the one in which you live, including the United States or other jurisdictions where we or our service providers operate.

Where required by law, we use appropriate safeguards for cross-border data transfers, such as contractual protections, transfer impact assessments, or other recognized mechanisms.

15. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time. If we make changes, we will post the updated version and revise the effective date above. If a change is material, we may provide additional notice through the Services, by email, or by other appropriate means where required by law.

Your continued use of the Services after the updated Privacy Policy becomes effective means the updated version will apply, except where law requires additional consent.

16. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your rights, contact us at:

OxeFit, Inc
2800 N. Dallas Parkway, Suite 340
Plano, TX 75093
Privacy Contact: privacy@oxefit.com
Support Contact: support@oxefit.com